Wizard

Local SEO site builder for trade contractors

One trade. One service area. A site built to get found.

Answer a few questions about your company, the work you do, and the counties you cover. Wizard lays out a full set of city hub pages and service category pages — the location-based landing pages local search is built to reward.

Build my site map See how it structures pages

No account needed to preview the structure below.

The setup flow

Run the wizard

Five short steps. Everything you enter feeds the page structure — nothing here is thrown away. The last step generates a live preview you can read before you commit to anything.

1Company
2Trade
3Services
4Area
5Generate

Company details

These populate your business name, contact block, and schema markup across every page.

What's your trade?

Pick one. It sets the default service list on the next step and the language used in page titles.

Service categories

Each one becomes its own service page — and a city-specific version for every area you serve. Choose the work you actually want leads for.

Service area

Add the counties and cities you cover. Each city gets a hub page; each county groups its cities together for internal linking.

Select the counties you serve. Every city in each county gets its own hub page.

All cities in selected counties will get city hub pages automatically.

Your generated structure

Here's what Wizard would build from your answers.

The page model

Three page types, linked into one structure

Local rankings favor sites that clearly answer "what do you do" and "where do you do it" on dedicated pages — not one page trying to do both. Wizard generates all three and wires the internal links between them.

City hub pages

One page per city and county you serve, describing your coverage there and linking down to every service you offer in that location. This is the anchor for a specific geographic search.

e.g. /service-area/frisco-tx

Category + city pages

Each service crossed with each city — "drain cleaning in Plano," "AC repair in McKinney." These target the searches with real buying intent, one page per intent.

e.g. /drain-cleaning/plano-tx

Service overview hub

A parent page listing every category, giving search engines a clean index of your work and giving visitors a single place to browse. All service pages link back to it.

e.g. /services

Wired into every page

The on-page fundamentals, done once

These are the mechanical things that are easy to skip on a hand-built site and tedious to fix later. Wizard fills them from your setup answers so they're consistent across every generated page.

Unique title + meta descriptionBuilt from the service and city on each page, not duplicated across the site.
LocalBusiness schemaStructured data with your name, phone, and area served on every page.
Clean, readable URLsLowercase, hyphenated, keyword-first — no query strings or IDs.
Internal linking between hubsCity pages link to services, services link to cities, everything links home.
XML sitemap + robots.txtRegenerated whenever you add a service or a city, so nothing goes unindexed.
Mobile-first, fast pagesStatic output that loads quickly on a phone — where most local searches happen.

Structure is the part you control. Rankings aren't.

Wizard builds a technically sound, well-organized site — the groundwork local SEO needs. It can't promise a position on Google. Search rankings depend on competition, your reviews and reputation, links from other sites, and the quality of the content you add. What a good structure does is make sure that when those things come together, every one of your services and cities has a page ready to earn the ranking.

Treat the generated pages as a starting frame. The pages that win are the ones you keep specific and honest — real project photos, real service details, real answers to what customers in that city actually ask.

Questions

Before you build

Won't a page for every service-and-city combination look like thin, duplicate content?

It can, if the pages are cloned with only the city name swapped — and search engines are good at spotting that. Wizard gives you the structure and unique metadata, but the body of each page is yours to fill with genuinely local detail: neighborhoods you cover, jobs you've done there, local permitting notes. Pages you don't intend to make distinct are better left off. Fewer strong pages beat many empty ones.

How many cities should I actually target?

Cover the area you truly serve and can speak to credibly. A plumber who works one county deeply will do better than one claiming a whole state with nothing specific to say about any of it. Start with your core cities, prove the pages earn attention, then expand outward.

Does this replace a Google Business Profile?

No — they work together. A Google Business Profile drives the Map Pack and reviews; your website supports organic results and gives your profile something to link to. Wizard builds the website side. Keep your Business Profile claimed, accurate, and reviewed regardless.

Can I change my services or add cities after the site is built?

Yes. Adding a service or a city generates the new pages and updates the sitemap and internal links automatically. Nothing is locked at setup — the wizard is the fastest way to start, not the only time you can make changes.

What trades does it support?

The setup includes preset service lists for plumbing, HVAC, electrical, roofing, landscaping, and painting. If your trade isn't a preset, you can pick the closest one and edit the service names — the page structure works the same for any location-based service business.